My mission is to help clients be effective in print and digital media through communicative design

As a practitioner and orchestrator of visual and human-centered design for more than 20 years, my work comprises research, strategy, and implementation, in roles from craftsman to consultant to entrepreneur. 

After advancement at an in-house studio, a boutique agency, and a digital consultancy, I founded strategic design company Matter in 2002. 



The common theme through my work is crystallizing communication through a combination of strategy and aesthetics – connecting what is intended with what is experienced and understood. 

This involves conveying nuance and complexity through visualized information, writing, and well-crafted media. I create communication products that inform and inspire my clients' employees and customers.  



My brand background is deep. With a semiotic approach, I focus on how meaning is formed and experienced in visual and textual language at customer touchpoints. 

My work includes contextual research, analysis, experience modeling, and strategy. Other projects include identity systems, brand standards, and guidelines for communication and visualization. 

I help clients shape these systems around their core values, messaging intentions, and business objectives.


Ash Arnett is an accomplished leader, practitioner, and thinker in design and business, specializing in the fields of communications, visual, and experience design. 

He founded design consultancy Matter in 2002 (recognized by Seth Godin as a “purple cow” innovator), and previously held positions at Sapient, Merge Design, and White Wolf Publishing. Ash graduated from Savannah College of Art and Design after studies in linguistics drew him to semiotics then the visual arts.

Ash has received awards and recognition from such outlets as Communication ArtsHowPrintGraphic Design USA, and The American Institute of Graphic Arts. A guest speaker in numerous conferences and classrooms, Ash has served on the Board of AIGA and IGDA in Atlanta, and the Editorial Review Board for design journal Multi.

Selected Clients

The Clean Air Campaign

The Coca-Cola Company

The Economist (Intelligence Unit)

Marriott International




The Well Project

The W. K. Kellogg Foundation

Let’s collaborate

I work with small and large companies, entrepreneurs, musicians, filmmakers, artists, non-profits, foundations, and startups. 

To discuss your situation, get in touch using the contact form.


Copyright © 2020
All rights reserved.
Using Format